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The web site has the following on the site, "The more you chase money, the harder it is to catch it." We noticed that the web site also said " Saving Advice is a community built around the notion that saving money is good." It also said " We offer free articles and information on all aspects of personal finance including debt reduction, how to save money, how to make money and how to invest. If you need any money saving advice, you have found the right place. Is Target Open on Martin Luther King Jr. Day 2017? Is Costco Open on Martin Luther King Jr. Day 2017? Thu - Jan 12." The header had personal finance as the highest ranking optimized keyword. This keyword is followed by financial, finances, and save money which isn't as urgent as personal finance. The other words nickleanddimed.savingadvice.com uses is saving money. save is included and will not be seen by web engines.