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The web site has the following on the site, "Saving Advice is a community built around the notion that saving money is good." We noticed that the web site also said " We offer free articles and information on all aspects of personal finance including debt reduction, how to save money, how to make money and how to invest." It also said " If you need any money saving advice, you have found the right place. Is Target Open on Martin Luther King Jr. Day 2017? Is Costco Open on Martin Luther King Jr. Day 2017? Thu - Jan 12." The header had personal finance as the highest ranking optimized keyword. This keyword is followed by financial, finances, and save money which isn't as urgent as personal finance. The other words fightingsplurging.savingadvice.com uses is saving money. save is included and will not be seen by web engines.